Some insights from the data we collected with our immersive installation last summer…



To set the stage, here’s something to ponder about. Imagine walking into the Space of Futurization asking yourself: “What is the colour of the future?” and “What is the weather of the future?

Our results show a fascinating conflict:


🎨 Colour palette:
Cool blues.
Fresh greens.
Elegant greys.
Very Scandinavian. Very calm. Very “we’ve got this.”


☀️ Weather forecast:
🔥🔥🔥 EXTREME HEAT 🔥🔥🔥
(55% of responses. No shade. Literally.)

So on one hand, we imagine the future looking like a peaceful design mood board powered by optimism.
On the other hand, it feels like standing barefoot on asphalt in August and the anxiety rises…

To summarize:
We see a future that’s aesthetically aligned for maximum calm and growth… while physiologically preparing for the ultimate hot yoga session.

This raises a few questions:
– Can we hold on to calm while anticipating disruption?
– Are we optimistic aesthetes who are also pragmatic realists?
– Are we holding onto the hope that rising temperatures won’t erase the natural world’s colour palette?
– Or are we just hoping our future solar-powered indoor air-con units look really nice in mint green?

Or maybe our imagination is already air-conditioned, while our emotions are not.
And maybe the real question is whether this coexistence of calm and anxiety is sustainable…

Or, to put it more bluntly:
Are we determined that if we’ll soon be walking on hot coals, we might as well look chic while doing so?

💬 If you had to explain this contrast in one sentence, what would you say?
💬 What is the colour palette—or the weather—of your future?

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