The name grew out of a long journey.
Back in 2015 I founded Creative Time Studio — a space where psychology of time met creativity. It was a small experiment born from an idea: that how we use and experience time deeply shapes our lives, our joy, and our ability to change.
The Studio was about saying “yes” to making and creating time — to using creativity as a resource, to shaping moments for discovery, play, and meaning. It was also about my own search: how to bring together years of research on time perspective and my passion for cross-disciplinary approaches with my love for the arts, storytelling, imagination and other creative endeavours.
Over time, this search expanded. I realized that what we needed next was not only a ‘studio’ — a place to create — but also a ‘lab’ — a place to explore, test, and collaborate.
And so, Creative Time Lab was born.
Here, we bring art and science together to create safe spaces where people can reconnect with imagination, curiosity, and a sense of the future. Our flagship project, The Space of Futurization, grew from our research discoveries that there are multiple futures and hope to create conditions for meaningful actions to emerge, to transform future-related anxiety into collective imagination and agency.
In a way, Creative Time Lab continues what the Studio started: a dream space for experimenting with time, creativity, and human connection. It’s a space for joy, reflection, collective imagination and shared meaning.
— Dr. Anna Sircova
Founder, Creative Time Lab
